WhatsApp Business Solutions for Customer Workflows

Automate customer communication, notifications and workflows on WhatsApp.

A WhatsApp Business solution connects WhatsApp to a business's backend systems to automate customer communication, notifications, forms and workflows at scale.

WhatsApp is already where most of your customers are checking messages, which makes it a practical channel for status updates, reminders and simple data collection — but only once it is connected to something more structured than a phone kept by whoever is free to reply. Manual WhatsApp messaging works for a handful of customers a day; it breaks down as volume grows.

We connect WhatsApp to your backend or CRM so messages can be triggered automatically by real events — an order status change, a document request, a payment reminder — and responses or form submissions can flow back into your system instead of sitting unread in a chat thread.

The scope can range from a single automated notification flow to a broader integration covering forms, document collection and two-way customer workflows, depending on how much of the communication process you want to take off manual messaging.

Potential use cases

Customer communication
Notifications
Forms & data collection
CRM integration
Order and status updates
Document workflows
Automated workflows
Backend integration

Frequently Asked Questions

WhatsApp Business API allows businesses to send and receive WhatsApp messages programmatically, enabling automated notifications, customer workflows and integration with backend systems.

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